The following blog post is an excerpt taken from my new home study course entitled; A Complete Guide For Turning PLR Into Info Products Home Study Course.

When you want to build a business online, but you don’t have the time or talent to create your own product, you may be happy to know there’s an easy and affordable option where you won’t have to hire expensive ghostwriters to do the job for you.

Private label rights (PLR) is content you can buy from trusted sources where the work has been done for you. The difference between ghostwritten content and PLR is that with ghostwriting, you’re the only owner, so the price is much higher.

With PLR, multiple people can buy and use the content as their own, so it’s priced more affordably. Plus, there’s no waiting for your deliverables – you’ll have access to the content instantly as a download, rather than waiting and hoping that a ghostwriter meets your deadline.

Below, you’ll find a step-by-step process that includes everything you need to know about using PLR to launch an info product of your own. This includes all of the preliminary and post-launch content uses you’ll want to implement to help you build (and keep) a list of subscribers and earn additional money as an affiliate and vendor.

Step 1: Map Out All of the Content You'll Need

You shouldn’t just take an eBook you bought as PLR and turn it into a PDF and slap it up for sale. Although you could, that’s not the best use of your money. Instead, you want to really maximize your purchase so that it creates a powerful brand in the marketplace.

There are supporting elements that go along with a product launch. You don’t want to just make a little money from one product – you want to build a loyal list who will buy n entire line of info products.

In order to do that, you’re going to need content other than the info product itself. First, you want a lead magnet to help you start list building before the launch. That way, when your launch is ready, you have a nice boost of sales that can help you garner attention for your launch by getting it on the bestseller list, for example.

You also need emails to warm up your audience (as well as to follow up with them after their purchase). Showing value will ensure people buy your products when they launch – and stay on your list afterwards.

You’ll want blog content that can help you pull in the right audience who will likely buy your product when it launches. You can also post product reviews to your blog or queue them up in emails to increase earnings in between launches.

Those who stay on your list after a purchase will develop loyalty whenever you send them unexpected free gifts (in addition to the original lead magnet they signed up for). And of course, you’ll need content for each specific product launch.

That will include the eBook or video PLR course, a sales page, a thank you/download page, and more. You may want to use some PLR as added built-in bonuses for the launch, and you’ll certainly want to create an entire funnel where you not only have a front end product, but also one or two upgrades, too.

It’s a lot of content if you want to do it right, but luckily, PLR is very inexpensive – even for the best quality available, so you’ll be able to afford all of the content you need to develop a well-rounded launch from start to finish.

And speaking of funnels, what I need to stress here is to not go overboard with all of the upsells and such. If at all possible, you may want to list the upsells on your sales page so that your customers will know up front what they're about to get presented with when they click the button to place their order. However, don't make them wade through upsell after upsell before they get to their download. If at all possible, you may even want to provide a way for the individual to skip all of the upsells altogether and take them directly to their download. Then on the download page list all of the upsells that you have and links to them just in case they want to buy the other stuff at a later time.

A matter of fact, this would be a much better way to handle it rather than making your customers jump through a bunch of upsells just to get to what they want and that is their download. You could then list all of your upsells on the download page for them to check out if they so choose.

Step 2: Find the Most Dependable PLR Resources

Arun Chandran, Tiffany Lambert, Justin Popovic, Alice Seba, Charles Harper and others will be some of the best resources for buying your private label rights. Don't be fooled by the fact that someone has made it on a bestseller list.

This is not always a good indicator of the types of people who are ethical and how they create their content or even if the content is well written. They can easily achieve best seller status by getting other spammy marketers to promote for them, regardless of the quality and morals behind it.

You want to make sure that you are buying PLR from the most reliable sources so that you don't have to worry that your content will be the focus of scrutiny from people who have had their content stolen by others.

Ideally, you will get a sample or gift from the PLR sellers that you are considering purchasing from so that you can evaluate the quality of their content before making your purchase.

The content you will be purchasing is going to represent your brand and because it will have your name on it, people will assume you have created it yourself. If you don't find a sample on a PLR seller’s site, make sure you ask for one before making a purchase.

You can also make a small purchase for a package costing no more than $5 so that you can see the quality before you spend money. In addition to buying from the right people, you want to make sure that their license allows you to do the things you want to do with the content.

There are some people who will not allow you to use parts of their content as lead magnets or blog posts. There are others who will prevent you from breaking up an eBook into smaller reports or merging content together into an eBook.

Try to find someone whose license is very easy to understand. The last thing you want to do is find PLR with a license that has 20 different rules you have to remember when working with it.

As you begin shopping for the PLR that you want to use in your info product launches and elsewhere, you want to not only consider a single, one time launch but also an entire line of products.

Keep track of what certain PLR providers have in their store so that you can expand your brand with new launches in the coming weeks and months. For example, if you are in the weight loss niche and you will be showcasing many different types of diet plans, look for one to start with, such as the keto diet, but also pay attention to other PLR diet content they have such as the Mediterranean diet, whole 30 diet, and more.

Make sure you choose items that make a logical product line – things that are related so that you know your list of previous buyers will purchase upcoming products. For example, if you’re in the online marketing niche and you start by selling a blog course, you might also look for PLR eBooks or video courses on SEO (search engine optimization), list building, email marketing, and other topics commonly known in that niche.

Step 3: Buy, Download and Organize

Your next step is to go ahead and purchase all of the PLR that you will need for your upcoming product launch period that includes all of the supporting material as we discussed earlier, such as list building content and email marketing content, for example.

Before you spend any money, you want to look and see what you can find on sale. While private label rights are already heavily discounted to approximately $1 per page in most cases, you can find it at an even better price than that.

Most PLR sellers will have their own product launches for their content. During these launches, the content is often priced at $0.50 per page. Sometimes, it's even priced cheaper than that.

So you could potentially find a 50-page eBook that you can turn into an info product for anywhere from $17 to $25 total. There may not be a current launch happening for the topic that you need at this moment.

But that doesn't mean you can't still get a good deal. Most PLR sellers who have stores or even listings on the main third party platforms can create or already have a coupon code that you can enter to get a steeper discount.

All you have to do is ask. And if you have a favorite marketer who promotes PLR as an affiliate, you can even ask them if they have a link, any bonuses, and a coupon code to buy the particular content you are searching for.

Sometimes, you will be able to not only get a discount that the affiliate can secure for you, but they may throw in additional bundles of content as a bonus for buying through their link.

Once you know you will be using PLR as content for your business line, you always want to pay attention two things that are launching on a daily basis. You might find a really good deal with a wonderful bonus by an affiliate for something that's launching next week - and even though you're not ready for a new product launch, you can go ahead and download the content and use it at a later date.

Before purchasing the content, you want to make sure that you look at the license for each PLR seller that you are considering buying from. Every seller has their own unique license, and there is no one-size-fits-all rule on how the content can be used.

Usually, you will find the license at the bottom of the sales page whenever you are shopping for content. If you are on a PLR sellers store, rather than a sales page for a launch, they may have a specific link at the top or bottom of the site that takes you to their license or rules.

Ideally, you want to find sellers who keep their rules very simple period two of the most common rules you'll find are that you cannot use the seller’s name on the content and you can't pass along the private label rights to others.

That simply means your audience can consume the content by reading it or watching it, but they cannot take the content and use it on their own site. If you want to allow that, you would need to search for something called resell PLR, which will go into detail about later on.

You will usually find a list at the bottom of a seller’s site that has a list of things you can do and a list of things you cannot do with their content. When you purchase and download someone content packs, you will also find a copy of the license inside so that you can refer to it whenever you are sitting down to use the PLR.

Step 4: Tweak Your PLR as Much as Possible

When you find the private label rights for all of the different needs you will have, and that may mean piecing things together from a variety of sites, you want to sit down and tweak it as much as you are capable of doing.

Many people use PLR content as is and there's certainly nothing wrong with that. However, especially if you are in the Internet marketing niche where people know what PLR content is, you may want to edit it or use it as a springboard so that you can rewrite it with your own ideas.

If you are purchasing content from a variety of places, such as an eBook from one seller and articles for your blog or email autoresponders from another, you want to make sure that you are going over it so that it is in one tone of voice and cohesive in terms of the style in which it is written.

Ideally, you will tweak your content so that it results in a fairly unique piece of work that is set apart from the others who bought the same content. If you can't, due to time or talent issues, rewrite or tweak the PLR, don't worry about it - it will still serve you well in the end.

You may need to combine certain pieces, such as an article pack being merged into one eBook or report. You might have an idea for an info product, but all you can find are a variety of article packs on the various topics you think would make excellent chapters.

For example, you may want to launch a broad survival-prepper eBook. You may find one article pack that teaches people how to grow their own food, another that teaches self-defense, another that teaches people how to a store food long time such as canning and dehydration, etc.

You can take each of those article packs and combine them into one larger eBook. You just have to make sure that each of the PLR providers that you are purchasing from will allow this.

Next, you want to add some personalization to the mix. You can write your own introduction about why you decided to create this product, and go through the content to weave your own personal stories, memories, and ideas into the mix.

Just make sure the PLR seller has not included any of their own personal memories or experiences. They're not supposed to do this, but if you find and inexperienced PLR seller, they may not know the proper etiquette regarding leaving out their own story.

As you are going through the content, make sure you agree with everything being said. You don't want to be launching something for your brand that is filled with information you disagree with or don't approve of.

You have the ability to chop anything out of the info product that you don't like or don't want included. You also have the ability to add anything that you feel was missing from the content.

Some people like to go through the finish info product and change it line by line. This is certainly an option for you, and it will make your content even more unique. All you do is read a sentence and rewrite it in your own words.

Another thing you may want to do is repurpose the content so that it comes in a multimedia format. It's nice to be able to give people options between consuming your information via text and video or even audio.

Or, you can simply set yourself apart by taking an info product that originally came as a text eBook and turn the entire thing into a video using screen capture recordings and a slide presentation using a tool like Canva or PowerPoint.

The key here is tweaking the PLR content to make it totally unique so that it is different than anything else being offered online. That way, you will be able to crank out a product that you know nobody else has and with that, you're more likely to make sales and profits.

Uniqueness is vitally important especially when tweaking PLR products because when you make the product unique, what you're doing is you're setting yourself apart from all of the rest out there who might be selling the same type of information. This is why simply taking a PLR product and changing the title and just slapping your name on it really isn't going to cut it. If you seel this way, then there's no way that you can really prove to your customers that what you're selling is really any different than what everybody else is offering out there. Remember, what you're trying to do here is to establish your brand. Your brand is your unique spin on things, so that's why editing and modifying PLR content is so important.

Step 5: Set Up Your Domain and Hosting for Selling and List Building

Now that your info product is compiled and ready to represent your brand, you want to get a site set up where you can sell it from. Start by getting a niche-relevant domain name.

You can get a cheap domain for under $17 per year (look for coupon codes for whatever domain registrar you’re buying from). Use a keyword tool to help you find a keyword-rich domain that’s as short as possible.

You don't need to register a domain for every single product in the product line. You can have one umbrella domain that hosts the sales pages for each individual product. For example, instead of getting a domain such as BestSEOCourse.com, you can simply get a domain like BestMarketingCourses.com and it will be able to house all of your products from the SEO topic to email marketing, list building, affiliate marketing and more.

Next, you want to buy a hosting account. Don't add on all of the extra elements they try to sell to you. You only need a single site account that should cost you no more than $10 per month, max.

You can install a WordPress blog on your domain using QuickInstall, and you can also add plugins that allow you to have page builders where you can create sales copy in a drag and drop manner that is very easy to use.

You also want to get your list building abilities ready. Find a good email autoresponder system such as Aweber, GetResponse or Mail Chimp. Usually, these should cost no more than $20 to begin with, if not free up to a certain number of subscribers.

As your list grows, you will pay more, but hopefully you will be seeing a return on your emails so that the autoresponder system pays for itself. Once you have chosen the right system for your needs, create a list and go through the steps to create the form necessary for you to install it on your site so that you can begin capturing the names and email addresses of prospective subscribers.

Some people will want to have a separate list for those who buy their products. You can either do that or send everyone to a single list. Having a list of proven buyers is sometimes beneficial in helping you decide what to promote or send out to certain groups of people.

If you have installed WordPress on your domain, you want to use the code from the autoresponder and build the opt in form in the sidebar of your blog. You can also create a landing page that is separate from the blog where you can drive traffic to build your list.

This is going to help you when it comes time for your launch. Some of the PLR packs that you buy that contain lead magnet content will have a lead magnet page ready for you to simply install on your site, where you just add the code for your own form.

This takes a lot of the work off of your plate because everything is done for you and it looks very professional. They will have the actual lead magnet for you along with the graphics and copy used to convince visitors to sign up to your list.

Step 6: Get Your Warm Up and Follow Up Content Ready

There is a before and after period of communication you will have with your target audience when it comes to a launch. Before the launch, you are going to warm up your audience by delivering good value to them so that they feel comfortable and secure investing in a paid product from you.

There is also follow up content that you need to have for your paying customers, that proves to them that you will continue providing value to them even after you’ve taken their money.

You can use private label rights for both of these purposes. You can buy articles from PLR sellers that you can post to your blog or upload directly in your emails. If you post them to your blog, you can simply direct your subscribers to the blog post content using a hyperlink.

The lead magnet that you want to use should mirror the topic of the product launch you are about to have. It can be a broad, introductory report that sheds light on the concept, while your info product digs down deep into the meat of the subject matter.

If you are queuing up emails for your new subscribers, you want to make sure you are linking those subscribers at some point in your follow up series to your new product so that they can consider buying it.

After their purchase, you want to encourage them to consume the information and apply it to their own life. This helps them view you as someone whose products are beneficial to them and not just gathering dust on their hard drive.

Step 7: Start Socializing Your Brand for a Launch Boost

Another way you can use private label rights to contribute to your launches to begin posting it to the various social media sites before your launch date, and even after if the product is still for sale.

There are many PLR sellers who create content specifically for social media sites. For example, you can find videos that you can upload to YouTube channels after branding them with your own links and name.

If you want to use short form video on a social app like TikTok, you can simply edit the videos using a tool like Camtasia or Camstudio and chop them up into shorter pieces that will perform well on that app.

In many of the content packs that you buy from private label rights sellers, you will find graphics that can be used on Pinterest, Instagram, and other sites like Facebook. You will also find things such as tweets that you can put on Twitter, and more.

You can use this content, even if it is not geared toward social media, to build your list ahead of your launch. You can break up articles into shorter pieces of content that you used to create slideshows that you can put into videos.

You can post some of the content as an excerpt on sites like Facebook or elsewhere. You can use some of these social quote posters that are sold to you or create your own using a tool like Canva along with the PLR content that you bought.

All of this will go towards building your list so that you can blast them as soon as you're info product is up and running. Just make sure that you are checking the license to see whether or not the content can be used for free on social sites.

Step 8: Create Your Sales and JV Pages

The next thing you need to do is create your sales page and JV page. You will need a sales page for each product in your launch. Usually, people will have a front end product as well as multiple one time offer upgrades.

You can use private label rights for each level of your funnel. For example, you might have an eBook info product as your front end product for $17. Then, you might have a video course with more detail as the first one time offer upgrade.

Your second one time offer upgrade option might be a membership where they get more value, or a different, yet related topic in the form of an info product. You might even use a PLR bundle designed for coaching that you can use to create a high ticket upgrade.

Coach Glue (Nicole Dean and Melissa Ingold) have lots of full coaching programs you can use for this purpose and Sharyn Sheldon at Content Sparks also has quality PLR bundles with student and instructor content.

For your JV (joint venture) page, you want to have all of the important details about your upcoming launch. If you’ve tweaked the content at all, make sure you put the new details about how many pages or words your content it (don’t rely on whatever it said on the PLR sales page when you bought the content).

You’ll want to have the day and time of your launch and when it ends, details about the funnel as a whole (how many upsells or downsells and at what price point, and also the commission percentage you’re offering to affiliates.

If possible, give them some swipe file emails to use to promote your product, too. For your sales pages, you’ll have headlines, storyline, bulletpoints about the product, testimonials, a call to action and your buy button.

Step 9: Set Up Your Funnel on the Right Kind of Platform

There are many different platforms where you can sell your new info product. You’ll have to be careful to choose the right options when creating your listings. Some may prohibit PLR or ask whether you have the right to sell the product.

You want to be in total compliance so that your account isn’t shut down. You might be able to sell in some platforms if you’ve done a total rewrite of your content. You can understand why some platforms wouldn’t want people uploading the same info product that dozens of others have uploaded, so tweaking it makes the most sense.

Consider all of the top content platforms. These will include places like JVZoo, Warrior Forum, ClickBank, and Udemy to name a few. You can also use your own platform to sell and pay affiliates directly.

You can use tools like aMember or Thrivecart or even WooCommerce to help you create a built-in affiliate program where you can sell the info product and allow affiliates to promote for you.

In addition to setting up your on a platform, you want to connect the listing to your JV page so that when they visit that page, they can click through to whatever platform you are selling your product from and grab their affiliate link.

Then, you can take your JV page and create a listing on sites like Muncheye, where there is a calendar of upcoming launches that potential affiliates may want to consider promoting.

Step 10: What to Tell Affiliates About a Product Derived from PLR

Everyone is different in terms of what they will promote or not promote as an affiliate. The ethical thing to do would be to be upfront and honest when you are approaching affiliates about promoting your info product that was derived from PLR.

Even if you have rewritten the product, many consumers will be able to tell what it was originally taken from, so you want to save the affiliate any embarrassment by being transparent about how the product was created.

That doesn't mean they won't promote. There are many affiliates who will promote and not say anything to their target audience, and many affiliates who will simply let their readers know to check and see if they already own the PLR version.

This can be beneficial to you and help you prevent any refunds from hitting your account. This is also primarily a concern in the Internet marketing niche. If you are in a niche such as health or pets, for example, you probably won't have any issue because the consumers in that niche will not have purchased content for their own site as an Internet marketer would have.

Step 11: Be Ready with an Announcement of Your Next Product

As soon as your launch goes live with the product that you have created out of private label rights, you want to have the next one lined up for an upcoming date. Previously, when you were searching for the content you wanted to buy, you were told to keep an eye out for content that would make a good upcoming product that would suit the same audience.

Select one of those topics and go ahead and schedule a date for that release based on the amount of time it took you to prepare the content and pages as well as the listings for your current launch.

If it took you two weeks to get everything ready, then you may want to schedule your upcoming launch approximately three to four weeks in advance. This gives you time to not only prepare all of the content for your next launch, but also notify and give your affiliates a review copy so that they can prepare a bonus to promote for you.

Step 12: Start Sending Proven Buyers to Places Where You Can Earn More

Part of your follow up process that you can implement using more private label rights content is to maximize your earnings period you already have a list of proven buyers, so you can continue to monetize that relationship by sending them to places where you can earn more money.

You have to be careful to protect your subscribers and only send them to offers and marketers who provide value in a trustworthy manner. The first way you can add on to your initial earnings is by sending them to other products you have in your line.

Initially, you will only have your first product, but over time, you may have a dozen or more products that you can then cross promote to your target audience in case they have not seen the other items.

Another thing you can do is use some of your PLR content to create valuable blog posts and product reviews that you can hyperlink to affiliate products. For example, if you are in the Internet marketing niche and you purchased a bundle of content that included product reviews for common marketing tools, you could put your affiliate link to items like email autoresponders, hosting or domain registrars, keyword tools, SEO plugins, and more.

You can either send these directly via email or send subscribers to your blog and have them click on the product link from there. Keep in mind that if you’re in a niche where you might be promoting Amazon products, they don’t allow you to promote your affiliate links in emails – it has to be on your blog or somewhere public.

Step 13: See If Your Product Can Be Targeted to Different Demographics

Another post-launch task you’ll want to implement is the practice of analyzing whether or not you can tailor your existing product to a new audience. There are many ways to do this and it only requires very little tweaking to have a new info product slant.

For example, let’s say you initially launch a course called “How to Start a Moneymaking Blog.” It’s good for anyone and everyone who may want to become a blogger for profit. But you can also look at who specifically wants to blog.

Once you do that, you might come up with ideas such as:

• How to Start a Moneymaking Mommy Blog (for WAH moms)
• How to Start Your Own Business Blog (for offline businesses)
• How to Start Your Own Food Blog (for cooks)
• How to Start Your Own Fashion Blog (for influencers or fashion designers)
• How to Start Your Own Beauty Blog
• How to Start Your Own Travel Blog…and so on

In order to do this correctly, just go through and tweak the content so that it references their industry or topic specifically. Give examples in their niche, and leave everything else the same.

You can rename the product for that particular demographic and just tweak the info product graphic to reflect the new target audience. You’ll also want to change the sales copy and storyline to address that particular group’s obstacles and goals.

If you want to, you can set up separate lists to cater to the needs of those individuals. That way, they’re segmented and you can send them future product promos (yours or other people’s) instead of sending some irrelevant ones to them.

This will work in many different niches, such as weight loss for women or men, weight loss for over 40 year olds, weight loss for diabetics and more. Any time there’s a specific demographic it might help, see if you can tailor your PLR content to those groups.

Step 14: Consider Resell PLR as a Way to Give Customers a Second Buying Option

If you want to maximize your earnings even more, you might consider purchasing resell PLR as a way to do that. Not only can you follow the above steps to launch your own info products, but you can also sell the private label rights to your target audience.

This is something you are not allowed to do with regular PLR. In fact, almost every license will specified that you cannot pass the private label rights onto someone else to use as their content.

But with the resell PLR option, you will be able to sell those rights to your target audience so that they can not only consume the content themselves, but also use it in their own business.

Resell PLR is not as abundant in terms of quality content. There are some sellers who specialize in this form of content, so you want to make sure that you find someone who does a good job with their content because it will be reflected as your brand when you sell these rights.

On your sales page, you can have two different buttons. One will be for personal use rights only, such as someone who wants to download and read an eBook. The other will include private label rights, and will usually be a bit higher priced than the personal use version. You could also offer a third button for those who want to buy the resell PLR version. This particular product would be sold for a higher price than what the regular PLR would be sold for. That is; if you want to sell the PLR rights to the product.

Step 15: Create Bundles of Products or a Membership for Recurring Income

The more you follow this blueprint and continue to launch your own info products, the more opportunities you will have to expand your income. One way you can do this is by housing all of your info product creations in one membership site.

This can allow you to charge a monthly subscription as well as quarterly or annual payment options. Your subscribers will expect you to periodically add to the content, so you will need to commit to the process of finding at least one, if not more PLR products that you can turn into info products and upload into the membership area.

Using private label rights as a springboard or ready-made product for you to sell is not very different from creating something on your own from scratch. The only differences will be in how you edit and improve the content as well as being up front with your affiliates.

Again, if you are not in the Internet marketing niche, this will be far less important because the buyers of those products will not be competing with the same content. They will not recognize the content as private label rights as a marketer may simply because they are signed up to many other marketers’ lists.

To get started, figure out a topic that you want to make money in and see if it is a subject that is frequently covered under private label rights packages. If so, see how much content is out there for you to turn into your own products and start the process of downloading and tweaking your content so that you can have your own line of products in a short amount of time.

PLR content is definitely a sure fire way to build a profitable and reputable online business without you having to write everything yourself. That's because with PLR content you will have your own products to sell quickly. And, if you get your PLR content from reputable sources like the ones mentioned earlier, you're sure to crank out stunning products that you know people will want to buy.

The really cool thing about PLR as was mentioned earlier is just how cheap it is to buy. So as you create and sell your information products, you can put some of that money back into your business by purchasing more PLR content to create even more stunning products. Do you see where this is going? The more you make, the more PLR content you can purchase, and the more PLR content that you purchase means more premium products that you get to build and sell.

PLR content is the best way to crank out information products fast because as you already know, you don't have to write a single word of it, and if you're really imaginative, you can actually build great information products on a particular topic by simply going through all your PLR content and assembling e-books, reports and articles from all the PLR content on that particular topic, and not have to write a single word of it yourself. This is known as product building, and it is much like playing with Legos.

As a child plays with Legos, he or she takes the Legos and builds something out of them by simply selecting the different pieces that they need to create their finished item. This is done much the same way with PLR content, and the more of it that you have, the better it will be for you to crank out great products.

So just like that Lego set, you would simply go through all of your PLR content on a particular topic, pick and choose the PLR pieces that you want to use, and then cut, copy and paste it into your new product that you're building. And before you know it, you now have a brand new unique information product that you can either give away or sell for profit. And the really cool thing about this is, is that you can do it over and over again and crank out all kinds of products to give away or sell. That's the beauty of building products with PLR content.

And since you're only getting your PLR from highly reputable and well-known sources, you also know that no matter what you get, it will always be of the highest quality which also means that when you build with it, your products also are of the highest quality as well. Now isn't that something? You buy quality, you build with quality and you end up with quality. Now that's a win win situation! It really doesn't get any better than that now does it?

But you want to really know something cool? This all works for any niche and I do mean any niche. Not only that, but this is also evergreen because these techniques and strategies will work for any type of information business no matter what you're selling or giving away. As long as you stick with the highest quality PLR content, you won't put out shotty produycts, and you will always create information products that are stellar and products that you know people will want and need. This here too is also a win win situation also because you create quality products and your customers get quality.

So the excuse of you not being a writer, or even a good one at that has just been thrown out the window because you now see that with PLR content, you don't necessarily have to be a Himmingway, or Stephen King to create and sell fantastic information products. You can just build your products much like building products in a factory and crank out masterpieces right and left. And the more PLR you have, the more spectacular your products will become guaranteed! That's all because you use the highest quality content imaginable!

You will be leveraging on the talents and abilities of those who do write well, and because it is PLR content means that you can simply pick and choose what pieces you wish to use in your new product knowing that in the end, it will be a quality information product filled with top notch content that is accurate and relevant.

And you already know that if you do this, and your customers see what they will be getting from you, they will return time and time again simply because at this point, they have learned to trust the content that you're giving away or selling. They know that you only deliver the best and that's really all that matters in this business. Deliver the best and you'll make money. Deliver shotty stuff and you lose! That's the name of the game. So if you play the game right, and you obey the rules then you will be successful, but if you cut corners and put out low quality, then you will lose.

You see, if you're smart, you know that having the best quality content to use will only result in total success. Now I am not saying that you're going to make every sale because that's not true. But, as long as you deal with the best PLR vendors, you will always provide top notch quality products no matter what whether you sell them, or give them away. Now of course, you have all kinds of questions that need to be answered and that's why I put this course together so that those questions can be answered in the best way possible so that you can fully understand this business to become successful.

The really cool thing about building a business with PLR content is just how scalable it really is. that is, you can really scale this up to not only bring in profits for one product, but for as many as you want, and believe it or not, many online entrepreneurs use what are known as funnels. Basically in a nutshell, a sales funnel is where you get someone to download a free product from you, and then you work them through the funnel by offering them different options to get other products that you're offering while you're guiding them to what could be your flagship product such as acoaching program, or whatever.

The purpose of the funnel is to make more money and to also introduce people to your other stuff at the same time. Now what you need to remember is just because you have someone going through your funnel doesn't mean that they will buy anything else being offered in that funnel. More often than not, all they really want at that point is the free offer you have for them. However, you do have their name and email address on your list so that means that now you have the right to contact them and offer them more stuff.

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